Search Engine Optimization or SEO is where your Google Juice takes center stage. It’s here where all the hard work pays off.

When a consumer types in your company’s name – what comes up? If you have taken any advice from The Social Media Bible there should be a plethora of company generated content. Companies have no excuse to not take advantage of the branding opportunities the internet offers. Oh, and did I mention they are free?

Some companies are so cocky about their Google Juice their business card merely are an image of their name in a Google search bar. Here’s an article about it – I think it’s pretty neat, http://www.labnol.org/internet/google-on-business-card/6991/.

It is imperative that when consumers are looking for your company they can find it. Websites are ranked on the search engine results page based on the sites relevance and the quality of their SEO.

Believe it or not there were other search engines besides Yahoo! and Google. Archie was the first search engine created by Alan Emtage in 1990. According to a comScore.com, 65.5 percent of internet users use Google as their primary search engine. Yahoo! is in second place with 16.1 percent of users. Full article, http://www.comscore.com/Press_Events/Press_Releases/2011/2/comScore_Releases_January_2011_U.S._Search_Engine_Rankings.

According to The Social Media Bible internet searches have three components: a huge database of words, search engine spiders and search interfaces (Google or Yahoo!). A search engines primary job is to return the most relevant information to the user. A search engine’s language is keywords, tags and text. The most important thing that search engines pay attention to is the keywords.

Pay attention to your content and choosing suitable keywords to describe it. Companies should keep keywords and important messages short (no more than 150 characters) and towards the top of the page.

The book also talks about external reputable links, where a trusted website links to your page. Another good strategy to get good SEO results are keeping your page’s content fresh and up-to-date.

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