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Interpersonal applications and websites allow us to communicate in real time from anywhere in the world with a computer, internet connection, a microphone and a webcam you can video call anyone with the same capabilities.

Skype is my personal favorite interpersonal application. I got Skype about 2 years ago when I studied in Spain for a summer. It proved to be the cheapest and most efficient way to commute with my family internationally.

Plane tickets are expensive. Applications like GoToMeeting, WebEx, Skype and other interpersonal applications give companies the opportunity to hold real time meetings with colleagues, clients and consumers all over the world. Tons of money could be saved just by having a meeting over the internet rather than hopping on a plane.

Companies can also utilize these interpersonal applications for training employees, state-of-the-company address and new announcements for the company.

I think companies could brainstorm new ways to integrate interpersonal applications into their customer service. Could you imagine if a company made a Skype tech support so customers could video call with a questions or problem?

There are numerous different interpersonal applications and websites that companies should explore. Businesses should start by determining which interpersonal tools best integrate into their company. Evaluate and adjust as you begin using viral meeting into your business.

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“Where’s my phone? Will someone call my phone – I can’t find it?” This is a scenario that frequently happens to me.

Cell phones have become an essential accessory for every occasion. According to a video by Sybase, a SAP mobile intelligence company, 9 out of 10 of every American man, woman and child has a cell phone. Watch the full video at http://www.digitalbuzzblog.com/mobile-statistics-2011-growth-of-mobile/.

Lost in a strange city? No worries, there is a GPS app for that. Locked your keys in your car? There’s an app for that too. Now you can do just about anything you could want on a smartphone. Cell phones are embedded in our lives – they have truly changed the way we communicate.

Everywhere you go people are on their cell phones, including me. Whether it is catching up with a friend, emailing a coworker or checking up on a social media site people do it on the go. According to The Social Media Bible, the most common use of mobile data service is for music.

Nokia has been developing a bendable phone called The Morph. It is mind blowing how quickly technology is advancing, check out the details about The Morph, http://research.nokia.com/morph.

Companies should utilize people’s obsessions with their phones. By SMS advertising companies are able to send coupons and sales directly to their consumer’s cell phones. I think it is essential from companies to give customers an incentive to subscribe to the SMS advertising.

Smartphones made the internet portable. Now where ever you go you can stay connected with a smartphone. Companies need to discover the most effective way to communicate with their customers through SMS messaging.  Try different strategies to determine what works best.

Search Engine Marketing or SEM is less of a fiscal risk for companies compared to traditional advertising and marketing. SEM is often associated with Pay-Per-Click advertising. This sort of advertising requires marketers to choose keywords or keyword phrases that best match what their consumer will search for.

It is essential that companies’ PR, marketing and ad team know their consumers. Companies should be able to put themselves in the shoes of their consumers. What keywords are prospective customers, in different stages of the buying cycle, searching for? Once those keywords are  determined it is time for your company to get started with SEM.

It is best for companies to start out small with SEM. Start a campaign with three or four keywords. The demand is often high for common keywords which drives up the Cost-Per-Click. A company is able to pick a monthly budget they are willing to spend on Cost-Per-Click advertising.

Cost-Per-Click advertising is less risky because you don’t always have to pay your top bid. For example, if someone picks your page over the competitor you don’t have to pay your full bid. Adbidder automatically adjusts your bid to remain above the next ad with the most minimal cost.

The Social Media Bible suggests downloading a keyword macro to determine the most important words on your page. Then using keyword finder to determine what other companies are willing to pay for the same keywords and decide your company’s SEM budget. Start out small with three or four words campaign and gradually increase for there.

Really Simple Syndication or RSS has made it possible for anyone that publishes content on the internet to be syndicated. You may recognize the small orange icon with white radio broadcast waves on it. This icon has to power to syndicate your favorite blogs and news blogs to a reader or aggregator.

This technology allows people to compile new posts from all their favorite sites into a feed, rather than having to check numerous sites for updates.

RSS supports the idea that anyone can become a publisher. If you provide valuable content and give readers a strong sense of what is in it for them – they may decide to syndicate your content to their news feeder. I think of RSS as webpage bookmarks.

RSS reminds me of my favorite function on Twitter – retweeting. With the click of a button anyone is able to syndicate another person’s tweet to their followers.

I recently started a communications internship for a department within the university. One of my responsibilities is to communicate with students through their favorite channel – social media. The first time the Lincoln Journal Star and KETV, our primary local news channels, retweeted one of my articles on Twitter I was blown away. Now my tweet with an attached article was syndicated to the news source’s thousands of followers.

The power of syndication on the web accelerates civil journalism. You don’t have to work for a large news source to be heard anymore. If the content is fresh, informative and accurate anyone can create a following online due to RSS.

WordPress.com allows for my blog to be syndicated, in case you are interested.

It is a human’s nature to share thoughts, experiences and ideas with others within their society. Social media has accelerated this inherent need of self-expression in countless ways. The internet has made it possible for any literate person with internet access to become a publisher.

The Social Media Bible discusses how humans throughout the ages have published their ideas, from cave paintings to the printing press to self-publishing on the internet.

I am ashamed to refer to Justin Bieber as a successful self-publisher, but you’ve got to give the kid some credit. Bieber used YouTube to become a global superstar almost overnight. Without a free platform like YouTube to publish and broadcast his R&B covers, Bieber may never have been discovered. How could the world survive without Bieber fever? (please sense the sarcasm)

From what I have read, Bieber continues to use YouTube and Twitter to communicate with his fans personally. According to Wikipedia ‘the Biebs’ acquires an average of 24,000 followers a day on Twitter. The kid may have some talent as a musician but he is clearly a master of social media marketing.

Organizations can take a lesson from Bieber when it comes to making fans feel involved and connected to the brand, which is the key to much of Bieber’s success.

Charlie Sheen is an example of an alternative style of social media market. He brought new meaning to the expression, ‘there is no such thing as bad press.’ Sheen used Twitter and television interviews to make himself a public spectacle. Some could debate that he was manipulating the press, while others believe the drugs have finally caught up to him. Regardless which side you’re on, it is clear that Sheen sure knows how to get the public’s attention.

I think it is important for organizations to understand what kind of online image and attention they want before participating in the social media market. Social media communications are an effective new tool to help brand a company, individual or even a city.

In the wake of the Anthony Weiner scandal I must point out that social media can either strengthen an individual’s image or destroy their career. The following Mashable article highlights some of the biggest social media mistakes, 10 People Who Lost Jobs Over Social Media Mistakes: http://mashable.com/2011/06/16/weinergate-social-media-job-loss/

I am senior News Editorial Journalism major at the University of Nebraska-Lincoln. Although I have spent the majority of my college career studying to be a reporter and photojournalist, I have discovered a compelling interest in the public relations side of the news. As my expected graduation date quickly approaches, I have decided to pursue my interest in PR.

Thus, the reason I started my very first blog. This summer I am taking an online class that explores the use of social media in PR. We are reading The Social Media Bible, by Lon Sakfo and blogging our reactions and insights on the topic.

Here goes nothing…