Archives for posts with tag: companies using vlogs

Did you watch the livestream of the Atlantis Space shuttle launch last week? In case you missed the live version check it out on YouTube, http://www.youtube.com/watch?v=duH4rq7WJoU.

Presidential speeches, company press releases, police scanners, and sports can be streamed live across the web.

The Social Media suggest companies use livecasting to introduce or demonstrate a new product, share preventative maintenance program for consumers, or interview an expert about the new developments in the industry.

People have been broadcasting their lifes live since the 1980s. It all started with Steven Mann, whose work led to the Wearable Wireless Webcam.  In my eyes this was one of the earliest forms of reality TV shows. He was the first to livecast his life live 24 hours a day, 7 days a week in a continuous stream. During his livecast he encouraged his viewers to communicate with him through text messages.

Livecasting is another free opportunity for businesses to communicate their message to consumers. I have said it, and I will say it again – it’s all about building your companies Google Juice. When consumers search your companies name what content appears? It should be content generated and controlled by you so consumers are getting a cohesive brand message.

In 1994, the Rolling Stone became the first band to stream a concert live on the internet. The technology allows users to create virtual worlds and businesses with livecasting. Many companies hold annual meeting, seminars and e-learning via webcasts.

Justin Kan keyed the term livecasting in 2007 when he launched “Justin.tv”. Justin.tv began as a lifecast of Justin’s life 24/7, like others had done before him. A few months later the site Justine Ezarik became the second to livecast her life on Justin.tv. And yet another couple months later Justin opened the site to the public.

Livingcasting has since expanded. Not only do people broadcast their lives but also live discussions about numerous topics at many different times.

Charlie Sheen, after his media debacle early this year, started a live broadcast from him home on UStream.tv called Sheen’s-Korner. The description for the channel reads, “You’re either in Sheen’s-Korner or you’re with the trolls.”

Got YouTube?

Baseball was the American pastime – now I would go as far to say as YouTube is the new American pastime. I’m sure baseball fans would exile me for such blasphemous remarks but YouTube’s numbers speak for themselves.

In the spirit of this chapter I decided to dig of some of my favorite YouTube videos that are just great. They are worth it trust me: “Weather Man Anxiety Fail Full Version,” http://www.youtube.com/watch?v=Yt_IP93B2QE (Oh boy), “Alexander Marcus – Hawaii Toast Song,” http://www.youtube.com/watch?v=DHHAR1S_eKA (this video has almost 4 million views – pure genius).

Businesses should build their social media portfolio by taking advantage of YouTube’s popularity and start making videos. Companies should analyze what audience they want to communicate with, and then evaluate what kind of videos would attract this market. Remember that it’s all about building up your companies Google Juice and getting you message to your audience.

Imagine the costs companies  would pay for a traditional television commercial spot that would viewed by millions. Nine million is the rumored amount Chrysler spent on their 2011 Super bowl ad featuring Eminem, http://latimesblogs.latimes.com/showtracker/2011/02/super-bowl-ad-tracker-chrysler-eminem-proclaim-detroit-is-still-alive.html. Yes, they paid the 9 million for the record breaking 2 minute ad spot but the true return of investment was the over 12 million views on the commercial’s YouTube video after only 5 months. Was their investment worth it? I think yes. When you are a powerhouse company like Chrysler and have that kind of money to spend on advertising you might as well get your money’s worth.

For smaller companies it isn’t necessary to spend that kind of money. Start out small with creative YouTube videos and see where it takes you. Drive traffic to your company’s YouTube channel by promoting it on you other social media channels: Facebook, Twitter, your blog, Google+, podcasts, everywhere you have Google Juice.

Make sure to use tags that your customers would use to search for on Google or YouTube – this will improve you return of investment.

The more invigorating an experience the more humans understand and retain the information presented to them. This fact is leading to an increasing popularity in video podcasts or vlogs.

This idea was reiterated in The Social Media Bible when the author said, “When two humans want to express an idea, thought, or concept, 55 percent of the communication comes from body language, 38 percent from voice, and only a mere 7 percent from the words.”

Adding video to podcasts makes them more engaging and increases the chances of viewers staying with the podcast to the end. The book points out an inspiring example of using vlogs as a marketing tool with “Will it Blend?” Here’s one of my favorite episodes of “Will it Blend?” http://www.youtube.com/watch?v=29qOT4JozSw&feature=relmfu.

The “Will it Blend?” videos have gotten millions of views on YouTube. Within 24 hours of the videos going viral the blenders sold out of stock. This was basically free advertising for the blender company (besides the items destroyed in the blender).

Another vlog campaign I thought was very affective was the “Swagger Wagon” videos for the Toyota Sienna on YouTube. Check it out: http://www.youtube.com/toyotaUSA/?x=1sienna. The Toyota’s YouTube video has close to 10 million views in a little over a year.

Rather than paying for traditional 30 second advertising spots companies can, with creativity, obtain just as many views without the ridiculous price tag.

The Social Media Bible says that in 2010, YouTube users were uploading 13 hours of video every minute and more than 1 billion video downloads per day. Like all social media statistic, I am sure these numbers are outdated and have probably doubled in the last year.

This chapter also highlights the fact that as Americans our government does not currently censor online videos (except for child pornography). The FCC is responsible for monitoring the internet, but they have chosen to for the time being to leave it uncensored.

For now vlogging remains uncensored and available to anyone with the technology and talent. Once again I kick myself for mentioning Justin Bieber, but YouTube is responsible for his big break into the business. Now come on if the Biebs can do it, anyone can.