Archives for posts with tag: public relations

Interpersonal applications and websites allow us to communicate in real time from anywhere in the world with a computer, internet connection, a microphone and a webcam you can video call anyone with the same capabilities.

Skype is my personal favorite interpersonal application. I got Skype about 2 years ago when I studied in Spain for a summer. It proved to be the cheapest and most efficient way to commute with my family internationally.

Plane tickets are expensive. Applications like GoToMeeting, WebEx, Skype and other interpersonal applications give companies the opportunity to hold real time meetings with colleagues, clients and consumers all over the world. Tons of money could be saved just by having a meeting over the internet rather than hopping on a plane.

Companies can also utilize these interpersonal applications for training employees, state-of-the-company address and new announcements for the company.

I think companies could brainstorm new ways to integrate interpersonal applications into their customer service. Could you imagine if a company made a Skype tech support so customers could video call with a questions or problem?

There are numerous different interpersonal applications and websites that companies should explore. Businesses should start by determining which interpersonal tools best integrate into their company. Evaluate and adjust as you begin using viral meeting into your business.

Search Engine Marketing or SEM is less of a fiscal risk for companies compared to traditional advertising and marketing. SEM is often associated with Pay-Per-Click advertising. This sort of advertising requires marketers to choose keywords or keyword phrases that best match what their consumer will search for.

It is essential that companies’ PR, marketing and ad team know their consumers. Companies should be able to put themselves in the shoes of their consumers. What keywords are prospective customers, in different stages of the buying cycle, searching for? Once those keywords are  determined it is time for your company to get started with SEM.

It is best for companies to start out small with SEM. Start a campaign with three or four keywords. The demand is often high for common keywords which drives up the Cost-Per-Click. A company is able to pick a monthly budget they are willing to spend on Cost-Per-Click advertising.

Cost-Per-Click advertising is less risky because you don’t always have to pay your top bid. For example, if someone picks your page over the competitor you don’t have to pay your full bid. Adbidder automatically adjusts your bid to remain above the next ad with the most minimal cost.

The Social Media Bible suggests downloading a keyword macro to determine the most important words on your page. Then using keyword finder to determine what other companies are willing to pay for the same keywords and decide your company’s SEM budget. Start out small with three or four words campaign and gradually increase for there.

Search Engine Optimization or SEO is where your Google Juice takes center stage. It’s here where all the hard work pays off.

When a consumer types in your company’s name – what comes up? If you have taken any advice from The Social Media Bible there should be a plethora of company generated content. Companies have no excuse to not take advantage of the branding opportunities the internet offers. Oh, and did I mention they are free?

Some companies are so cocky about their Google Juice their business card merely are an image of their name in a Google search bar. Here’s an article about it – I think it’s pretty neat, http://www.labnol.org/internet/google-on-business-card/6991/.

It is imperative that when consumers are looking for your company they can find it. Websites are ranked on the search engine results page based on the sites relevance and the quality of their SEO.

Believe it or not there were other search engines besides Yahoo! and Google. Archie was the first search engine created by Alan Emtage in 1990. According to a comScore.com, 65.5 percent of internet users use Google as their primary search engine. Yahoo! is in second place with 16.1 percent of users. Full article, http://www.comscore.com/Press_Events/Press_Releases/2011/2/comScore_Releases_January_2011_U.S._Search_Engine_Rankings.

According to The Social Media Bible internet searches have three components: a huge database of words, search engine spiders and search interfaces (Google or Yahoo!). A search engines primary job is to return the most relevant information to the user. A search engine’s language is keywords, tags and text. The most important thing that search engines pay attention to is the keywords.

Pay attention to your content and choosing suitable keywords to describe it. Companies should keep keywords and important messages short (no more than 150 characters) and towards the top of the page.

The book also talks about external reputable links, where a trusted website links to your page. Another good strategy to get good SEO results are keeping your page’s content fresh and up-to-date.

Really Simple Syndication or RSS has made it possible for anyone that publishes content on the internet to be syndicated. You may recognize the small orange icon with white radio broadcast waves on it. This icon has to power to syndicate your favorite blogs and news blogs to a reader or aggregator.

This technology allows people to compile new posts from all their favorite sites into a feed, rather than having to check numerous sites for updates.

RSS supports the idea that anyone can become a publisher. If you provide valuable content and give readers a strong sense of what is in it for them – they may decide to syndicate your content to their news feeder. I think of RSS as webpage bookmarks.

RSS reminds me of my favorite function on Twitter – retweeting. With the click of a button anyone is able to syndicate another person’s tweet to their followers.

I recently started a communications internship for a department within the university. One of my responsibilities is to communicate with students through their favorite channel – social media. The first time the Lincoln Journal Star and KETV, our primary local news channels, retweeted one of my articles on Twitter I was blown away. Now my tweet with an attached article was syndicated to the news source’s thousands of followers.

The power of syndication on the web accelerates civil journalism. You don’t have to work for a large news source to be heard anymore. If the content is fresh, informative and accurate anyone can create a following online due to RSS.

WordPress.com allows for my blog to be syndicated, in case you are interested.

Second Life has swept the world. As of 2011, there are more than 20 million registered accounts on Second Life. The online virtual reality is just that – virtually a 3-D reality. Residents socialize, explore, participate in activities, shop and trade virtual property and services with one another, according to the Wikipedia. Read more details about Second Life, http://en.wikipedia.org/wiki/Second_life.

Many virtual worlds have what is called a virtual economic system with virtual currency. In Second Life currency is called the Linden Dollar. Residents are able to buy anything from clothing to cars to property. Anshe Chung was the first to become a millionaire by flipping real estate in the virtual world in 2007.

I became first aware of Second Life through an episode of the MTV show, “True Life: I Live another Life on the Web”. Check out a clip from the episode to see the extreme side of virtual realities, http://www.youtube.com/watch?v=THM16t5Cm_4.

Second Life dealt with child online security by making a 3-D virtual world just for teens called Teen Second Life. There is no beating levels or goal of winning in Second Life; it is more about social interaction. The Social Media Bible says the true intent of virtual worlds is for people to explore, learn, interact, do business, meet and make friends.

Companies like Dell, IBM, Armani, BMW, CISCO and Coca-Cola are doing business through Second Life. If big corporations have jumped on the Second Life bandwagon it is a logical conclusion that there is money to be had for companies in virtual worlds. A company merely having a presence in virtual worlds helps build a brands recognition.

The idea of virtual worlds has been around since the late 1960s. Virtual reality was introduced to the public by a system called SenSei was the first to be commercially available and was created to help severely disabled people access the environment around them. The original SenSei operating system code and hardware are credit as the first computer to save a human life.

 

 

Did you watch the livestream of the Atlantis Space shuttle launch last week? In case you missed the live version check it out on YouTube, http://www.youtube.com/watch?v=duH4rq7WJoU.

Presidential speeches, company press releases, police scanners, and sports can be streamed live across the web.

The Social Media suggest companies use livecasting to introduce or demonstrate a new product, share preventative maintenance program for consumers, or interview an expert about the new developments in the industry.

People have been broadcasting their lifes live since the 1980s. It all started with Steven Mann, whose work led to the Wearable Wireless Webcam.  In my eyes this was one of the earliest forms of reality TV shows. He was the first to livecast his life live 24 hours a day, 7 days a week in a continuous stream. During his livecast he encouraged his viewers to communicate with him through text messages.

Livecasting is another free opportunity for businesses to communicate their message to consumers. I have said it, and I will say it again – it’s all about building your companies Google Juice. When consumers search your companies name what content appears? It should be content generated and controlled by you so consumers are getting a cohesive brand message.

In 1994, the Rolling Stone became the first band to stream a concert live on the internet. The technology allows users to create virtual worlds and businesses with livecasting. Many companies hold annual meeting, seminars and e-learning via webcasts.

Justin Kan keyed the term livecasting in 2007 when he launched “Justin.tv”. Justin.tv began as a lifecast of Justin’s life 24/7, like others had done before him. A few months later the site Justine Ezarik became the second to livecast her life on Justin.tv. And yet another couple months later Justin opened the site to the public.

Livingcasting has since expanded. Not only do people broadcast their lives but also live discussions about numerous topics at many different times.

Charlie Sheen, after his media debacle early this year, started a live broadcast from him home on UStream.tv called Sheen’s-Korner. The description for the channel reads, “You’re either in Sheen’s-Korner or you’re with the trolls.”

Twitter is a news junkie’s drug. I can’t stop. All the headlines (with attached articles) are in a convenient, easy to read, portable and instant format – how can a girl resist?

I am able to follow all my favorite media outlets, PR, photography and journalism news all in one place. Twitter allows a platform for just about anything to be shared from articles, pictures, videos to inappropriate photographs of a congressman’s private areas. Oh Anthony Weiner, you make us laugh.

I would like to again point out that with new opportunities come new challenges. The freedom of Twitter allows people to share their thoughts and also embarrass themselves. We saw this with the Casey Anthony verdict last week when Kim Kardashian tweeted, “WHAT!!!!???!!!! CASEY ANTHONY FOUND NOT GUILTY!!!! I am speechless!!!” The irony behind these comments is her father was a major part of the defense team that helped get O.J. Simpson a questionable not guilty verdict as well.

Read an interesting article about the Casey Anthony verdict social media uproar, “Social networks rage over Anthony verdict,” by Doug Gross, http://edition.cnn.com/2011/TECH/web/07/05/casey.anthony.web.reaction/.

One business, the Entenmann’s baked-goods company used the social media attention of the verdict to get an brand message out there by tweeting, “”Who’s #notguilty about eating all the tasty treats they want?” According to the article posted above, this comment by the baked-goods company was found insensitive and the company quickly removed the post.

Twitter has also become an instant news source for the recent flooding that has hit the plains this summer. Up-to-date news on the floods in Minot, ND can be found on Twitter with the hashtags #Minot and #MinotFlood. The same is true for Nebraska, my university has a Twitter account @UNLFlood to keep people informed on the current flood situation.

Read more about social media being used during disasters like the flooding in Minot, http://jnlpr.blogspot.com/2011/06/minotflood.html.

Twitter has swept the globe. From uprising in the Middle East and Northern Africa to believe it or not even toll booths are now on Twitter, check it out, http://twitter.com/#!/TollBooth2.